(Corus Entertainment Press Release)
This January, Corus Entertainment ‘s OWN: Oprah Winfrey Network (Canada) presents the premiere of the new original series, Million Dollar Neighbourhood, an unprecedented social experiment set in Aldergrove, British Columbia in which 100 families have only 10 weeks to raise their collective net worth by $1 million. Produced by Force Four Entertainment Inc. in association with OWN (Canada) , this series premieres Sunday, January 22 at 8 p.m. ET/5 p.m. PT and repeats at 11 p.m. ET/8 p.m. PT.
In the face of crushing debt, massive credit card bills, rocketing housing costs and out-of-control spending, the families step out of their comfort zones to tackle their financial problems together. The one-hour series is co-hosted by financial expert Bruce Sellery and clinical psychologist Dr. Joti Samra, who help the Aldergrove neighbours address their personal problems with tough love and uncompromising directness.
In each episode, neighbours take on a community challenge and an individual challenge. To reach the community’s million dollar goal, every family must see an average $1,000 net worth increase each week. They will need to dig deep, downsize, earn, barter, share, swap, scrimp, save and collaborate with their neighbours in ways they never could have imagined, and if all one hundred families in this community can do it, they will truly become a Million Dollar Neighbourhood. To raise the stakes even higher, if the community makes their $1 million goal, they’ll choose one family to win the life-changing sum of $100,000.
“In Million Dollar Neighbourhood viewers will undoubtedly identify with the pitfalls that these families face, from mindless spending to letting back-taxes pile up, to overspending on daily necessities in favour of convenience,” said Vibika Bianchi, Vice President, Original Programming, Lifestyle, Reality, Factual Entertainment, Corus Entertainment. “Watching this community struggle to achieve this enormous goal will inspire Canadians and will compel everyone to look at money in a whole new way.”
In the premiere episode on Sunday, January 22, Sellery and Dr. Samra roar into town in the back of an armoured truck to issue the Million Dollar Neighbourhood challenge to the Aldergrove community – to save or earn $1 million in 10 weeks. First up, the neighbours have to surrender their credit cards ,then they must head home and search for their “hidden money” – everything from loose change to five-figure savings on past years’ taxes courtesy of H&R Block’s Second Look SM program.
Inspired by the prevalent spending themes on the series, OWN (Canada) launched today a Facebook contest to determine the most common type of spending personality in Canada. Whether they are a s tatus seeker, emotional over spender, indulgent parent , adrenaline junkie or bargain hunter, Canadian Facebook fans have up until Sunday, January 15 to ‘Take the Million Dollar Neighbourhood Challenge’ by going to www.facebook.com/owncanada and identifying their personality for a chance to win great weekly prizes.
About Aldergrove, British Columbia
Aldergrove is a bedroom community of 12,000, suffering from neglect and an identity crisis, and has continually been overlooked by investors and government funding agencies in favour of its larger Fraser Valley counterparts. With real-life city problems like gang warfare raging next door in nearby communities and increasing poverty within its own limits, the residents of this growing town have a choice: shrink back or rise up.
About OWN: Oprah Winfrey Network (Canada)
On March 1, 2011, OWN launched in over six million Canadian homes on what was previously the VIVA channel. OWN is available in Canada through a license agreement with OWN: Oprah Winfrey Network.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About Force Four Entertainment
Vancouver-based Force Four Entertainment began operations in 1983, and has now grown into one of Canada’s most successful and respected television production companies. Force Four has produced more than 300 hours of primetime broadcast programming, earning accolades on the national and international stage.
The company’s highly successful television programs include lifestyle, documentary, and scripted programming that is sold and aired around the world. Force Four has been awarded the prestigious Peabody Award, 10 Gemini Awards and over 25 Gemini nominations, and is owned by President Rob Bromley, Executive Producer John Ritchie, and Director of Business Affairs Gillian Lowrey. www.forcefour.com
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