Corus OWNs a Million Dollar Neighbourhood (by Emily Claire Afan, Media in Canada, August 9, 2011)
Production on docu-reality series Million Dollar Neighbourhood is set to kick off next week, as the second original Canadian show to air on OWN Canada prepares for its January 2012 premiere.
The 10 x 60-minute series is set in Aldergrove, BC, where a neighbourhood is charged with increasing its collective net worth by $1 million in 10 weeks. One hundred families will work together to up their average net worth by $1,000 each week.
“We’re trying to find something that will be relevant six months down the road,” explains Vibika Bianchi, Corus VP of original programming for lifestyle, reality and factual entertainment.
“Million Dollar Neighbourhood has such a strong connection to the overall message of the network. It explores the power of community and that’s a theme that I believe is strong in the mind of our US partners, and felt like a lasting fit.”
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